About the Artist

 

VURI is the creative vision of Ansh Arora, a self-taught artist who began designing at just 14 during the early days of the COVID-19 pandemic. What started as a personal outlet—sketching to process anxiety, identity, and isolation—quickly became something more. Now 19, Ansh continues to lead VURI as an extension of his story: a brand that blends raw emotion, visual art, and purpose-driven streetwear.

Each limited drop is a small-batch collection designed to say something—about mental health, about individuality, about what it means to be seen. These aren't just clothes. They're wearable expressions rooted in lived experience. From bold graphics to quiet affirmations, VURI gives people the chance to wear what they believe and connect with something deeper than trend cycles.

For Ansh, fashion has always been about feeling, not fitting in—and VURI was built to reflect that. This is streetwear with soul, created for those who think differently, feel deeply, and choose to stand for something